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Start With The End In Mind

By:Lee
Start with the end in mind.  Start with the finished product and see what it took to get there from where you currently stand.  What does the end look like?  Are you sure this is what you’ve wanted all along?  What if you won’t want the same thing when at the halfway point and now, you’re stuck?  If anxiety has not sent you back to the drawing board, then proceed forward until you start to feel its pull.  Now that you have defined what the end looks like, what steps will you take to get there?  How many steps are there?  How long will each take?  All of them? Now that the path has become clearer, is the finish line as bright and inviting as you had hoped?  Or has it lost some luster before you reach the line for real even there?  

Asking ourselves these questions can be overwhelmingly difficult, especially when the answers become "no's" sooner than expected, if expected at all.  Now that the foundations of the goal have been tested, how much different does the end look when the finish line is the starting point?  How strong were those foundations?  Did they stand the test, or should they be abandoned in favor of starting fresh with a new approach?  

Now that the game plan has been audited, time to reformulate.  How different does the plan look now with the end in mind?  What needs to be changed?  Where was the bottleneck?  Were there multiple?  Be honest with yourself and how you intended to reach your goal and use this exercise as a test run.  Imagine if the exercise had not been conducted at all, would you reach your goal at the same pace now that previous problems have been addressed?  Or would the goal even be reached at all?     

Starting with the end in mind is an invaluable strategy to help one see the path to victory just a little more clearly.  No, it is not a guarantee that your endeavor will be successful, but it is guaranteed to aid in your success.  Gaps will be filled with solutions that you applied, issues addressed, worries soothed.  With no true cost but time, yet potentially yielding a superior product, Start with the end in mind.

“It’s incredibly easy to get caught up in an activity trap, in the business of life, to work harder and harder at climbing the ladder of success only to discover that it’s leaning against the wrong wall”

- Stephen R. Covey

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Are You the Legal Guardian or the Fun Parent?

10/5/2021

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By: Chelsea Schmelz, PHR

If you’ve had a hand in recruitment over the past year and 10 months then you know that the labor market has changed in a way that we’ve never seen before.  You hear of small businesses having to shut down due to lack of staff, of employers who say they can’t find good people that want to work, and it doesn’t seem like there are enough candidates to go around for all of the openings companies now face. 
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Recently, we decided to try a different approach to recruitment.  Rather than just list out a traditional job description as a posting, we decided to try advertising the companies'’ culture and perks instead.  We wanted to let job seekers know not only that the company was hiring and what the job would entail, but also, what made that employer stand out from their competition. 

What we learned from this process is that companies are still giving the standard answer: ‘People should want to work for us because of our pay, benefits, and growth opportunities’.  While this answer may have worked in the past, this is no longer enough.  Legally, companies are required to pay people for their time, and provide affordable healthcare.  At this point they are meeting the bare minimum, or being the Legal Guardian.  Say for instance on one hand you have the parent that clothes, feeds, and shelters their child (The legal requirements), then on the other hand you have the parent that cooks their favorite meal on their birthday, writes notes in their packed lunch each day, goes to the movies with them, etc.  You’re going to pick the fun parent that makes you feel special.  Job Seekers want that same experience.
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As recruiters we should be showcasing all the awesome things that our companies do to make our employees feel special and want to come to work each day.  If that’s weekly cookouts or holiday parties, or swag then advertise that as a reason someone should want to work for your company.  There’s always going to be a company that pays better, offers better benefits, and has more growth opportunities than you do, but your culture will always be unique.   
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